July 28, 2021

Focusing on work vs. promotion | with Calum Heath (Illustrator)

Timestamps

[00:00:24] What his life looks like right now
[00:02:13] First encounter with illustration
[00:04:27] Has the university experience been important for him?
[00:06:58] How did he go from university to working in the illustration field?
[00:12:25] How did he choose his target clients and how did he reach out?
[00:15:05] His biggest tips about working with art directors
[00:19:24] More on his outreach process: realistic results, mindset,
[00:27:29] Calum's view on agents
[00:32:38] Talking about the progress from his first freelancing days to now
[00:33:16] Calum's lifestyle and how it relates to his freelancing practice
[00:38:44] His financial situation and how it's changed throughout time, defining your value, insights from visualscribing
[00:42:16] Should you ever do work for free?
[00:48:23] The consistency of Calum's outreach efforts
[00:51:30] The issues with Social Media & producing content
[01:04:46] His biggest pieces of advice

Resources

Illustrating non-fiction books, working with the BBC and reinventing yourself | with Jo Moore

Freelancers should ASK for what they want | with Sara Feio (Illustrator)

A short guide to freelancing full-time

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