Timestamps
- Snapshot of Jennie and her life [0:52]
- Introduction to illustration & art education [3:57]
- Development of her personal illustration style [6:27]
- Approaching the professional side of illustration (in pre-internet times) [8:57]
- How she stood out from other illustrators with a theatrical degree show [9:37]
- Meeting Anita Roddick & getting hired at The Body Shop [14:02]
- The importance of formal education for illustrators [15:47]
- The collaboration with writer and editor Kate Petty, the beginning of educational pop-ups and getting #6 on the best-seller list (next to Stephen King!) [19:22]
- The previous state of the publishing industry [24:02]
- The payment structure in book publishing [28:12]
- The ideation and creation of her first solo pop-up book [30:32]
- Selling her first fabrics with Liberty and John Lewis & the importance of an entrepreneurial mindset [32:42]
- Jennie's view on marketing and Instagram as a marketing tool [41:30]
- Her approach to online courses (The Sketchbook Club) [48:22]
- The online art shop & her view on uselessly expensive supplies [55:02]
- Her experience teaching at the university [57:35]
- The biggest takeaways from her experience [59:31]
- What's next for Jennie? [01:02:02]
- Dealing with too many ideas and too little time [1:02:42]
